Agency for External Communications & Event Marketing
PR boutique
DM
End-to-end promotion using 17+ PR tools Results guaranteed
114 Top-Tier Media Outlets
Strategic marketing cross-promotion projects with well-known and successful companies to strengthen your brand, increase sales, and attract new target audiences.
Collaborations
We develop unique event concepts tailored precisely to your business objectives.
Event Marketing
Top-Tier Media Outlets

114
We collaborate with leading media, including RBC, Kommersant, Forbes, Aeroflot Magazine, Posta Magazine, HELLO!, U Magazine, The Art Newspaper, Yoga Journal, and many others.
We engage high-profile public figures as brand ambassadors and strategic partners.
VIP Management
Brand promotion and growth through social media platforms.
SMM Management
Integration of company executives, brands, and/or products into talk shows, reality projects, films, music videos, and original media formats.
Integrations & Product Placement
We organize expert appearances of company leaders at industry business forums, private business clubs, and professional communities.
Public Speaking & Thought Leadership
Building a strong, recognizable public image and positioning in the media space.
Personal Branding
Journalist and producer, founder of PR Boutique DM. Over 20 years of experience in the industry
I design and implement communication strategies, create compelling news hooks, and lead event marketing projects across a wide range of industries — from real estate, automotive, and restaurant business to fashion, travel, and the beauty industry.
Founder of the Agency
Daria Mikhalkova
PR is a tool for dialogue with the world. Through it, you express your uniqueness. This inspires and motivates you to move forward — toward your dream.
Agency Cases
PR boutique DM
As long as my photos are on magazine covers, I don’t care what they write about me on page 96.
— Mick Jagger
How we
work
Some are born great, some achieve greatness, and some hire public relations professionals.
— Daniel J. Boorstin
How We Work
Diagnostics, identification of goals, and situation analysis
Development of an individual strategy and a live consultation review — you will gain a clear understanding of how to increase brand awareness and audience loyalty, how to build popularity and attract new target audiences, and how to monetize media visibility.
Minimum program — targeted solutions tailored to your request: VIP management, media support for your event (3–5 publications), and SMM project support.
Maximum program — analysis of the company’s current communication policy, PR strategy development, creative concepting, turnkey organization of image-building and client events, collaboration with top-tier media, VIP management, partnerships with well-known brands, and SMM.
Creative session — generation of ideas and solutions for your brand. Based on the company’s mission, we identify uniqueness and key narratives to differentiate you from competitors.
Why Investing in PR Is Essential
We position your brand in a way that attracts attention and motivates customers to choose you over competitors.
03
Competitive Differentiation
We influence attention and desire, encouraging purchasing decisions through a strong, aspirational, and trend-driven brand image.
05
Customer Motivation & Action
We build brand reputation and establish consistent communication across all channels — media, influencers, and target audiences.
01
Audience Trust
Media coverage, expert articles, interviews, and endorsements from well-known figures reinforce your brand’s leadership status.
04
Social Proof & Market Authority
Executive visibility, extensive media coverage, brand events, endorsements by public figures, and collaborations with iconic companies significantly increase brand value and justify higher pricing.
09
Justification for Premium Pricing
We create exclusive collaborations and cross-promotion projects, attract major partners, and build long-term strategic relationships that elevate your brand’s status.
06
Trust & Loyalty in B2B
We shape and manage how your brand is perceived. Image is a strategic asset — and it must be managed.
02
Image Creation
PR is an integral part of strategic marketing. Marketers create the best offer; PR communicates its value and uniqueness to the world.
07
Strengthening Marketing Strategy
Social media management, audience and competitor analysis, positioning strategy, creative concepts, original content production, and Reels funnels effectively attract new audiences.
08
Audience Expansion & High Reach
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Contact Me
We are located in the very heart of Moscow.
Contacts
Our Clients
Press About Us
I understand the specifics of this innovative and rapidly evolving market…
I am a beauty biohacker specializing in promoting clinics, salons, and preventive medicine professionals.
My clients are primarily entrepreneurs and medium-to-large businesses. My role goes beyond image-building — it directly impacts sales…
Daria Mikhalkova on the New Media Market Reality
Experts shared practical recommendations, tools, and methodologies for business growth and personal development through individual speaking sessions…
Woman Who Matters
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