Results:

Creation of a high-profile social circle: selection of well-known public figures to elevate the event’s status

Guest Management: guest list development, invitation distribution, RSVP tracking

Digital coverage of the event through celebrities’ and influencers’ social media channels

Case 01: Influencer Marketing for the Contemporary Art Festival “Reload. 2.0”, Zaraysk

Case 02: PR Support for MOIETY Jewelry Brand

Results:

PR support for the company’s founder

Media coverage of the official jewelry brand launch

VIP management: invitations of celebrities, influencers, and journalists to the brand presentation

Integration of the founder as a speaker at a business forum

Case 03: SMM Management for SENSAVI Beauty Institute

Results:

Brand identity development

Target audience, competitor, and niche analysis

Positioning strategy development

Content plan creation

Custom scriptwriting and content production

Video editing of filmed materials (color correction, post-production, captions, music, hashtags, cover design)

Case 04: Speaker Integration at the “Women Who Matter” Forum

Results:

Speaking engagement in front of 3,000 forum attendees

Social media coverage via Daria Mikhalkova’s platforms (68,000+ followers)

Positioning strategy development

Psychologist Elena Ezopova delivered a lecture titled“How Women Can Preserve Their Key Resource — Femininity — on the Path to Self-Realization.” Karina Melnikova participated in a panel discussion “Women in Business: Balancing Masculine and Feminine Energy.”

Case 05: Promotion of the Energy & Information Technologies School — tochka.li

Results:

Production of two interviews for the school’s YouTube channel

Posting and storytelling on Daria Mikhalkova’s social media platforms (80,000+ followers)

Two-day intensive program featuring 15+ effective techniques aimed at stress resilience and motivation in a rapidly changing world

Co-creation of the entrepreneurial training program “Keys to Global Business”

Case 06: PR Strategy Development for Island Soul Jewelry Brand

Results:

Publication of 3 magazine covers in top-tier media featuring the brand’s founder

50+ media publications

Implementation of 5 collaborations with top-tier companies to strengthen brand image and increase sales

Development of a unique PR promotion strategy

Stable sales growth during the PR campaign: 15 proprietary boutiques, 63 franchise retail locations

Case 07: Creation of the Sister Space Market Pop-Up

Results:

The project sparked strong interest among existing clients and attracted new audiences. As part of the project, educational discussions and masterclasses were held across lifestyle topics: conscious consumption, ecology, fashion and style, urban sustainability, beauty, healthy living, and eco-travel. Key achievements: Formation of a new fashion-forward image for the shopping center, Increased customer traffic, Support for charitable foundations

Co-created a fashion pop-up space at Smolensky Passage (Moscow) together with Aurora, Tanya Gevorkyan, and Elena Ebadi. 24+ well-known bloggers, actors, and show-business celebrities participated in the sale of their curated wardrobes. Over 4 million people reached through participants’ social media channels

Case 08: PR Support for Ginza Project Restaurant Holding

Results:

PR support for 51+ restaurants

Over 4,200 media mentions

VIP management, event marketing, collaborations

Integration of Ginza Project as a partner of the official closing of the 44th World Economic Forum in Davos

Davos Club House became a major success among international guests:

• Daytime business sessions, interviews, and meetings
• Evening entertainment events

The official WEF closing at Davos Club House, held in partnership with Ginza Project, successfully achieved its primary goal — attracting a highly targeted audience and securing maximum coverage in leading business media.

Case 09: Photo Project “Let’s Help Polar Bears Together” for WWF, Supported by Coca-Cola

Results:

Engagement of film stars, renowned directors, designers, TV hosts, business leaders, and public figures

Over 40 photographs of famous personalities displayed along the entire third line of GUM

Each participant drew public attention to the living conditions and declining population of polar bears

Case 10: Organization of the “GOLF STARS OPEN” Tournament for BMW Russia. With the support of the “Sadovye Kvartaly” residential complex

Results:

Organization of a celebrity golf tournament

Concert and catering arrangement

Partner vehicle test drives

Extensive media coverage

Presentation of the “Sadovye Kvartaly” project at the event venue

Case 11: PR Support for PANAVTO Mercedes-Benz Dealership

Results:

100+ media publications over two years of collaboration

Collaboration with the Moscow International Film Festival

Production of a unique photo project for PANAVTO Mercedes-Benz

The project featured leading figures from business, sports, cinema, and show business, becoming a powerful news hook. It attracted significant attention to the largest Mercedes-Benz dealership in Europe, boosted sales, and increased customer flow to the service center.
One of the photo project works was selected for exhibition at the MAMM Museum of Modern Art.

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